How can managed service providers expand their IT capabilities internationally?
That’s the question that Smarter MSP recently posed to Kinettix Founder & CEO Chad Mattix in an Oct. 1 article titled “Ask An MSP Expert: How Can We Expand Our IT Business Internationally?”
Asked about options for expanding internationally, Mattix suggested looking at where your customers are expanding, rather than a country that you want to expand to. He also noted that while Canada and Western Europe have low barriers to entry, the largest markets for growth are China and India.
It is crucial to be able to build out the delivery of your service and establish that you can provide onsite service when your customer needs it.
The article continues:
Both of those countries have different currencies and cultures, and you really need to know the landscape in order to successfully launch there.
Many MSPs don’t have the scale and scope to build the relationships needed to get started, but a company like Kinettix can help build those.
Kinettix and other companies like it can offer 24/7 seamless staffing using locally based techs. This allows the MSP to focus on its core deliverables without having to worry about payroll, insurance, language barriers, cultural customers, politics, and a variety of other variables.
“The challenge that an MSP has is that they want to replicate the experience they provide in the United States, elsewhere,” Mattix explains.
It is crucial to be able to build out the delivery of your service and establish that you can provide onsite service when your customer needs it. All of this builds confidence. The good news for MSPs is that once they are up and running overseas, the technical aspects of the work are not much different from the United States.
“Once the security apparatus is in place, 95 percent of the work is the same,” Mattix says.
Mattix also discussed three keys to international success: supporting devices across the globe, knowing how to procure equipment locally or ship it in, and providing on-site support when needed. Read the entire article here.
For more information about expanding your IT business internationally, contact Kinettix today.
